Oest, Rutger van (contributor); Paap, Richard (contributor) - 2004 - [Elektronische Ressource]
-Level Theory of Helson (1964). Kalyanaram and Winer (1995)
translate the cumulative evidence into an empirical generalization.
The …
reference price e ects, see, for example, Bell and Lattin (2000).
Prospect Theory, developed by Kahneman and Tversky (1979 … current practice would result in nding an
asymmetric sticker shock e ect, as predicted by Prospect Theory, this asymmetry …