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~subject:"Markenführung"
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Search: subject:"Marketing"
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Markenführung
Consumer behaviour
12,188
Konsumentenverhalten
12,185
Relationship marketing
8,269
Beziehungsmarketing
8,247
Brand management
6,582
Online-Marketing
5,451
Internet marketing
5,378
Lieferantenmanagement
4,627
Supplier relationship management
4,626
Social Web
4,452
Social web
4,452
Markenimage
4,137
Brand image
4,110
Marketingmanagement
3,557
Marketing management
3,523
Customer satisfaction
3,188
Kundenzufriedenheit
3,182
Marketing
3,121
Supply chain
2,724
Lieferkette
2,723
Service quality
2,579
Dienstleistungsqualität
2,576
Brand
2,547
Markenartikel
2,496
Theory
2,470
Theorie
2,461
Viral marketing
2,381
Virales Marketing
2,370
Online retailing
2,086
Online-Handel
2,086
Electronic Commerce
1,913
E-commerce
1,846
Tourismusmarketing
1,820
Tourism marketing
1,817
Einzelhandel
1,785
Werbewirkung
1,771
Retail trade
1,766
Advertising effects
1,764
Advertising
1,674
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German
399
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Melewar, T. C.
34
Bang, Nguyen
28
Burmann, Christoph
27
Loureiro, Sandra Maria Correia
27
Foroudi, Pantea
25
Baumgarth, Carsten
22
Gupta, Suraksha
21
Guzman, Francisco
21
Ko, Eunju
21
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
15
Martínez-López, Francisco J.
14
Park, Jungkun
14
Septianto, Felix
14
Zschiesche, Arnd
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Dens, Nathalie
12
King, Ceridwyn
12
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Springer Fachmedien Wiesbaden
78
NetLibrary, Inc
7
Springer Gabler <Firma>
7
IGI Global
5
Edward Elgar Publishing
4
Springer International Publishing
4
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Springer-Verlag GmbH
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Journal of business research : JBR
473
The journal of brand management : an international journal
274
SpringerLink / Bücher
257
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Springer eBook Collection
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Research
44
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
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ECONIS (ZBW)
6,587
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1
The distributed creative brand image : integrating digital influencer collaboration into omnichannel
marketing
communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
2
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
4
(Over)eating with our eyes : an examination of mukbang influencer
marketing
and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
5
Experiential
marketing
and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
6
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam
Hue Kim Thi Nguyen
;
Phuong Thi Kim Tran
;
Vinh Trung Tran
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 1187-1210
Persistent link: https://www.econbiz.de/10014526859
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Exploring the mediating role of
marketing
planning in enterprise
marketing
capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
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