Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Abstract -- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract -- Understanding Perceived Values and … Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract -- Improving Personal Hygiene and … related to the science of marketing in theory, research, and practice. Among its services to members and the community at …