Jin, Yanhong H.; Lin, Liguo; Yao, Lan - Agricultural and Applied Economics Association - AAEA - 2011
Consumers are often uncertain about product quality and have to rely on different information, either given or pursued … product quality standards and/or to implement market-based instruments where market failures are common. The information …-based instruments on product quality may work well in these countries as they reduce information asymmetry between firms and consumers …