Denver, Sigrid; Christensen, Tove - European Association of Agricultural Economists - EAAE; … - 2010
The present study investigates the relationships between consumer categorization of organic versus non-organic food … products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment … foremost, we find a strong link between how consumers categorize food and their organic profile. Second, our study supports …