King, Ruth C. (contributor); Sen, Ravi (contributor); … - 2002 - [Elektronische Ressource]
wider audience, web-
based sales channels can also provide them with better control over their sales and
marketing … of this strategy [14]. The existing channel literature from industrial organization
and marketing disciplines sheds some … light on the effect of the marketing environment on
a firm’s channel choice [19, 24]. We find that the research on direct …