Marreiros, Cristina; Lucas, M. Raquel; Röhrich, Kerstin - Centro de Estudos e Formação Avançada em Gestão e … - 2010
appropriateness to segment markets and their influence on consumer behaviour. Success or failure of organic food is mainly determined … criteria to segment markets? This is the question addressed on the present paper, through empirical research on organic food … these variables proved to be strongly associated with consumer behaviour relating to organic food products, and to be robust …