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~institution:"Christian-Albrechts-Universität zu Kiel"
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Ökolabel zwischen Greenwashing und Entscheidungshilfe : Eine markensoziologische Organisationsanalyse am Beispiel von Konsumgütern aus dem Lebensmittelsektor
Schnell, Tobias
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2020
Komplexe Einkäufe und der Aufbau dieser Arbeit -- Grundlagen der Markensoziologie -- Marken und Label – zwei Seiten einer Medaille? -- Ökolabel und Markenprodukte -- Glossar Markensoziologie – Alphabetisch -- Literatur und verwendete Quellen.
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