Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and … marketing: A critical discussion of the current state of our field / Sebastian Zenker -- Part II: 'a case of mistaken identity …, and everywhere': Advances, adversities, applications, and associations in 'country' and 'place' marketing -- 14. The role …