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~institution:"Erasmus Research Institute of Management"
~subject:"Markenführung"
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Erasmus Research Institute of Management
Springer Fachmedien Wiesbaden
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Fachhochschule Reutlingen / European School of Business
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IGI Global
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American Marketing Association
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Chambre de commerce et d'industrie de Paris
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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