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~institution:"Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam"
~person:"Burke, Burke, A.E."
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Burke, Burke, A.E.
Nooteboom, Bart
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Blue Ocean versus Competitive Strategy: Theory and Evidence
van Stel, André
;
Thurik, Roy
;
Burke, Burke, A.E.
-
Erasmus Research Institute of Management (ERIM), …
-
2009
innovation
’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been …
Persistent link: https://www.econbiz.de/10010731010
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