Hellberg-Bahr, Anneke; Pfeuffer, Martin; Spiller, Achim; … - International European Forum on Innovation and System … - 2011
high concentration (Powers and Powers 2001, Hannan and Berger 1991). For organic products, until now there have been few … clear results about pricing strategies and it can be assumed that consumers pay premium prices for organic products with … increasing market shares of the sector. Hence the opportunities regarding pricing behaviour and pricing strategies in the organic …