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~institution:"Universität Mannheim"
~subject:"Social Web"
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Social Web
Online-Marketing
8
Consumer behaviour
7
Internet marketing
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Konsumentenverhalten
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Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
4
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Marketingmanagement
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Personality psychology
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Supplier relationship management
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Unternehmenserfolg
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Viral marketing
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Virales Marketing
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Absatzweg
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Beschaffungspolitik
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Borchers, Oliver
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Helmig, Bernd
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Isaak, Andrew
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Kuester, Sabine
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Rottler, Maren
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Woywode, Michael J.
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Universität Mannheim
Springer Fachmedien Wiesbaden
41
IGI Global
14
American Marketing Association
8
National Bureau of Economic Research
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Nomos Verlagsgesellschaft
5
Springer Gabler <Firma>
5
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Friedrich-Schiller-Universität Jena
3
Information Resources Management Association
3
MITP Verlags-GmbH & Co. KG
3
Springer-Verlag GmbH
3
Verlag Dr. Kovač
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Redline Verlag
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
De Gruyter Oldenbourg
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Essays on trust and online peer-to-peer markets
Isaak, Andrew
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2018
Persistent link: https://www.econbiz.de/10012157319
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2
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
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3
Mining unstructured data for market insights : a study of representation learning and its value for
marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
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