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~institution:"Université Paris-Dauphine (Paris IX)"
~person:"Parguel, Béatrice"
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Communication sociétale
2
attribution theory
2
Attribution theory
1
Brand equity
1
CSR communication
1
Capital-marque
1
Congruence perçue
1
Perceived congruency
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Retailing
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Societal communication
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brand equity
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capital-marque
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distribution
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ethical corporate marketing
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reputation
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retailing
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réputation
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societal communication
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sustainability ratings
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théorie de l’attribution
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Parguel, Béatrice
Kalika, Michel
9
Lautier, Delphine
8
Bahaji, Hamza
7
Baujard, Corinne
7
Berland, Nicolas
6
Campi, Luciano
6
David, Albert
6
Raynaud, Franck
6
Saint-Pierre, Patrick
6
de Boyer des Roches, Jérôme
6
de Vaujany, François-Xavier
6
Bandeira-de-Mello, Rodrigo
5
Benoît-Moreau, Florence
5
Garreau, Lionel
5
Keppler, Jan Horst
5
Moquet, Anne-Catherine
5
Damak-Ayadi, Salma
4
David, Gilles
4
Forges, Françoise
4
Gomez Betancourt, Rebeca
4
Hatchuel, Armand
4
Pezet, Anne
4
Walsh, Isabelle
4
Aboura, Sofiane
3
Bates, Samuel
3
Carlier, Guillaume
3
Casta, Jean-François
3
De La Rupelle, Géraldine
3
Déjean, Frédérique
3
Fomin, Vladislav
3
Huault, Isabelle
3
Joannides, Vassili
3
Kefi, Hajer
3
Lefort, Jean-Philippe
3
Mhirsi, Nadia
3
Robert, Christian P.
3
Adrot, Anouck
2
Angeon, Valérie
2
Aubin, Jean-Pierre
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Université Paris-Dauphine (Paris IX)
Université Paris-Dauphine
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Economics Papers from University Paris Dauphine
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RePEc
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1
How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Parguel, …
-
Université Paris-Dauphine (Paris IX)
-
2011
effective. On the basis of attribution
theory
, this study investigates the role of independent sustainability ratings on …
Persistent link: https://www.econbiz.de/10011074443
Saved in:
2
Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
Parguel, Béatrice
;
Benoît-Moreau, Florence
-
Université Paris-Dauphine (Paris IX)
-
2008
communication probably less efficient. Based upon the attribution
theory
, this research examines the role of independent information …
Persistent link: https://www.econbiz.de/10010708025
Saved in:
3
Le rôle de la congruence entre l’enseigne et son engagement dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l’attribution...
Benoît-Moreau, Florence
;
Parguel, Béatrice
-
Université Paris-Dauphine (Paris IX)
-
2008
nature of retailers’ engagements, the attribution
theory
is well-suited and helps toderive hypotheses experimentally tested …
Persistent link: https://www.econbiz.de/10011072752
Saved in:
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