Hartogh, Matthew - Volkswirtschaftliche Fakultät, … - 2007
Competition In its core competency, the Coca-Company has only one serious competitor, the PepsiCo Company, maker of … Pepsi-Cola. Current market share of the two companies in the United States stands at 43.7% for Coca-Cola against 31.6% for … have a head to head cola competitor for Coca-Cola. Supermarket “private label” cola brands are a substitute beverage for …