He, Senhui; Jordan, Jeffrey L.; Florkowski, Wojciech J. - Southern Agricultural Economics Association - SAEA - 2003
This study investigates whether an income reminder can reduce the divergence between the willingness-to-pay (WTP) estimates associated with the open-ended (OE) and dichotomous choice (DC) elicitation formats. Results show that without an income reminder, WTP estimate associated with DC...