Kirsten, Johann F.; Vermeulen, Hester; Van Zyl, Karlien; … - International Association of Agricultural Economists - IAAE - 2012
The difference between hypothetical and real values when evaluating consumers’ preferences (termed ‘hypothetical bias’) has received significant attention in scientific literature, as the outcome of this bias is often an overestimation of willingness to pay (WTP) values. This is the main...