Lee, Sang Hyeon; Lee, Ji Yong; Han, Doo Bong; Nayga, … - Agricultural and Applied Economics Association - AAEA - 2013
The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE testing and country of origin labeling. We use a choice experiment to examine consumers’ valuation for beef products with these labels. In addition to analysis using the pooled...