Fitzsimmons, Jill Ann; Colantuoni, Francesca; Cicia, Gianni - Agricultural and Applied Economics Association - AAEA - 2014
We explore the relationship between observable socio-demographic consumer characteristics, consumers’ unobservable human values as measured by Schwartz’ Portrait Values Questionnaire, and consumers’ preferences for extrinsic credence attributes on their purchases of new potatoes in two...