García-Madurga, Miguel-Ángel; Grilló-Méndez, Ana-Julia - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-22
This study aims to comprehensively synthesize existing literature on AI in tourism, highlighting key themes, strengths, and limitations, and illuminating pathways for future research, including the identification of emerging areas within this context. AI technology is rapidly transforming...