Moon, Wanki; Florkowski, Wojciech J.; Beuchat, Larry R.; … - In: Agribusiness 15 (1999) 3, pp. 411-425
Using consumer survey data collected in Bulgaria in 1997, this study examined consumer preferences for peanuts in a transition economy. Perceived product attributes and household characteristics were hypothesized to influence attitude and peanut consumption behavior. The effects of perceived...