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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"International marketing"
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International marketing
Consumer behaviour
209
Konsumentenverhalten
209
Beziehungsmarketing
107
Relationship marketing
107
Brand management
105
Markenführung
105
Brand image
87
Markenimage
87
Customer satisfaction
54
Kundenzufriedenheit
54
Marketing management
46
Marketingmanagement
46
Brand
44
Markenartikel
44
China
38
Dienstleistungsqualität
36
Service quality
36
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Confidence
25
Vertrauen
25
Internationales Marketing
24
Viral marketing
24
Virales Marketing
24
Lieferantenmanagement
23
Online retailing
23
Online-Handel
23
Supplier relationship management
23
Advertising effects
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Werbewirkung
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Marketing
20
Einzelhandel
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Retail trade
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Advertising
16
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Australien
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Kahiya, Eldrede Tinashe
3
Dean, David L.
2
Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
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Apil, Ali Riza
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Batra, Rajeev
1
Carter, Jason Lee
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Chen, Yun
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Cheng, Shen
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Chiu, Chi-yue
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Chow, Clement S. F.
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Chung, Jae-eun
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Di Benedetto, C. Anthony
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Dinnie, Keith
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Dogerlioglu-Demir, Kivilcim
1
Fam, Kim Shyan
1
Faroque, Anisur R.
1
Gao, Zhihong
1
Gazley, Aaron
1
Grohs, Reinhard
1
Han, C. M.
1
Hatton-Jones, Siobhan
1
Jeong, So Won
1
Jin, Byoungho
1
Johnson, Zachary S.
1
Kara, Ali
1
Kathawala, Yanus
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Kaynak, Erdener
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Khairullah, Durriya H. Z.
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Khairullah, Zahid Y.
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1
Kumar, Nilesh
1
Kustin, Richard Alan
1
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1
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1
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Asia Pacific journal of marketing and logistics
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
24
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and
marketing
innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
3
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
4
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
5
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
6
Marketing
curriculum preparedness for Thailand : comparing research for
marketing
curriculums in colleges and universities for higher education institutions in Thailand
Carter, Jason Lee
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 1015-1030
Persistent link: https://www.econbiz.de/10011616935
Saved in:
7
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
8
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
9
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
10
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
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