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~isPartOf:"Australasian marketing journal"
~subject:"Beziehungsmarketing"
~subject:"Internet"
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Beziehungsmarketing
Internet
Internet marketing
16
Online-Marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
7
Social web
7
Advertising
5
Advertising effects
5
Werbewirkung
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Online retailing
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Online-Handel
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Franklin, Drew
1
Grabner-Kräuter, Sonja
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Hanzaee, Kambiz Heidarzadeh
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Koshksaray, Amir Abedini
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Lockie, Maree
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Minami, Chieko
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Oikarinen, Eeva-Liisa
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Söderlund, Magnus
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Australasian marketing journal
Journal of business research : JBR
75
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of electronic marketing and retailing : IJEMR
29
Journal of internet commerce
26
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
20
Information systems research : ISR
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of management information systems : JMIS
17
Journal of strategic marketing
17
Business horizons
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing communications
15
Technological forecasting & social change : an international journal
15
Asia Pacific journal of marketing and logistics
14
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
SpringerLink / Bücher
13
The service industries journal
13
International journal of technology marketing : IJTMkt
12
The journal of brand management : an international journal
12
Cogent business & management
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
International journal of electronic commerce : IJEC
10
International journal of retail & distribution management
10
Journal of hospitality marketing & management
10
Journal of marketing
10
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ECONIS (ZBW)
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1
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Saved in:
2
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
3
The relationship between e-lifestyle and internet advertising avoidance
Koshksaray, Amir Abedini
;
Franklin, Drew
;
Hanzaee, …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011284759
Saved in:
4
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
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