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~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
69
Relationship marketing
69
Social Web
64
Social web
64
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
57
Online-Marketing
57
Brand management
52
Marketing management
48
Marketingmanagement
48
Social media
28
Brand
27
Lieferantenmanagement
26
Supplier relationship management
26
USA
26
Markenartikel
25
Marketing
25
United States
24
Brand image
17
Markenimage
17
Lieferkette
16
Strategic management
16
Strategisches Management
16
Supply chain
16
Viral marketing
16
Virales Marketing
16
Customer satisfaction
12
E-commerce
12
Electronic Commerce
12
Kundenzufriedenheit
12
China
10
Dienstleistungsqualität
10
Service quality
10
Betriebliche Wertschöpfung
9
Customer value
9
International marketing
9
Internationales Marketing
9
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9
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2
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52
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Pitt, Leyland F.
3
Berthon, Pierre R.
2
Gelb, Betsy D.
2
Kohli, Chiranjeev
2
Sashittal, Hemant Chaitanya
2
Abratt, Russell
1
Avery, Jill
1
Bal, Anjali S.
1
Balagué, Christine
1
Bendell, Bari L.
1
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1
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1
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1
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1
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1
Borin, Norm
1
Botha, Elsamari
1
Brasel, S. Adam
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Stephen
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Carpenter, Gregory S.
1
Chan, Annie
1
Chen, Steven
1
Cooper, Holly B.
1
Corkindale, David
1
Cova, Bernard
1
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1
Dass, Mayukh
1
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1
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1
Dekimpe, Marnik G.
1
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1
Dhebar, Anirudh
1
Eisingerich, Andreas B
1
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Business horizons
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
52
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
5
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
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