Mughal, Hasan Ali; Faisal, Farida; Khokhar, Munawar Naz - In: Cogent business & management 8 (2021) 1, pp. 1-22
-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews … were conducted from organic shoppers in specialized organic food markets. Data were analyzed from detailed parts to … categories, themes, dimensions, and codes. Finding shows that organic food buyers are well aware of organic food benefits by …