Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006
mailings are received (Elliot and Speck
1998; Greyser 1973). Hence, in line with Berlyne’s two-factor theory (Berlyne 1970 … the relevant theory. Section 3 presents our model and Section 4 discusses
the empirical application to charitable … expect negative competitive effects. An explanation can be found in the
advertising clutter theory, where high mailing …