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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
perceived fit
2
Arbeitsgruppe
1
Brand image
1
Designation of origin
1
Football
1
Fußball
1
Herkunftsbezeichnung
1
Markenimage
1
Professional sports
1
Profisport
1
Sport
1
Sports
1
Structural equation model
1
Strukturgleichungsmodell
1
Team
1
animosity
1
country of origin
1
rival fans
1
schadenfreude
1
structural equation modelling
1
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English
2
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Angell, Robert J.
2
Bottomley, Paul
2
Gorton, Matthew
2
White, John
2
Brečić, Ružica
1
Filipović, Jelena
1
Logkizidou, Maria
1
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European Sport management quarterly : ESMQ
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of business research : JBR
2
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Journal of retailing
1
Market : review for marketing theory and practice
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
2
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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