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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"Designation of origin"
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Designation of origin
Consumer behaviour
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Sportmarketing
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Sports marketing
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perceived fit
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animosity
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European Sport management quarterly : ESMQ
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
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