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~isPartOf:"European Sport management quarterly : ESMQ"
~subject:"schadenfreude"
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schadenfreude
Consumer behaviour
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Sponsoring
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Sportmarketing
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Sports marketing
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perceived fit
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Brand image
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Football
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Professional sports
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Sports
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Structural equation model
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animosity
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rival fans
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structural equation modelling
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Angell, Robert J.
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Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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