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~isPartOf:"European journal of marketing : EJM"
~subject:"International marketing"
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International marketing
Consumer behaviour
171
Konsumentenverhalten
170
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Beziehungsmarketing
95
Relationship marketing
95
Brand image
88
Markenimage
88
Marketing
80
Brand
62
Markenartikel
62
Customer satisfaction
36
Internet marketing
36
Kundenzufriedenheit
36
Online-Marketing
35
Advertising effects
34
Werbewirkung
34
Marketing theory
33
Marketingtheorie
33
USA
33
United States
33
Viral marketing
33
Virales Marketing
33
Großbritannien
32
United Kingdom
32
Advertising
28
Werbung
27
Lieferantenmanagement
25
Supplier relationship management
25
Dienstleistungsqualität
24
Internationales Marketing
24
Service quality
24
Social Web
24
Social web
24
Theorie
24
Theory
24
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Bodur, Muzaffer
3
Cavusgil, S. Tamer
3
Chung, Henry F. L.
2
Amine, Lyn S.
1
Bradley, Frank
1
Brown, Stephen
1
Budeva, Desislava G.
1
Chang, Enchi
1
Chou, Chia-hui
1
Dahlén, Micael
1
Díez-Vial, Isabel
1
Elbashier, A. M.
1
Erdoğmuş, İrem Eren
1
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1
Fang, Shyh-Rong
1
Fernández Olmos, Marta
1
Grønhaug, Kjell
1
Hammervoll, Trond
1
Hansen, Håvard
1
Haugland, Sven A.
1
He, Xinming
1
Helm, Sabrina Verena
1
Huang, Yen-tsung
1
Lin, Zhibin
1
Linander, Johanna
1
Marchi, Gianluca
1
Martin, Drew
1
Mastroleo, Giovanni
1
Mishra, Anubha
1
Mullen, Michael R.
1
Nicholls, John R.
1
O'Cass, Aron
1
Ou, Chueh-chu
1
Ozsomer, Aysegul
1
Perry, Anne C.
1
Piercy, Nigel
1
Reichel, Jürgen
1
Renk, Uwe
1
Schroeder, Jonathan E.
1
Sjödin, Henrik
1
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European journal of marketing : EJM
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
24
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1
Internal market orintation, market capabilities and learning orientation
Fang, Shyh-Rong
;
Chang, Enchi
;
Ou, Chueh-chu
;
Chou, Chia-hui
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 170-192
Persistent link: https://www.econbiz.de/10010344216
Saved in:
2
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Marketing
strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
5
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
6
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
7
Structure of
marketing
decision making and international
marketing
standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
8
International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
9
Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta
;
Díez-Vial, Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
Saved in:
10
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
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