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~isPartOf:"Gabler Edition Wissenschaft"
~subject:"E-commerce"
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Search: subject:"Marketing"
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Subject
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E-commerce
Theorie
262
Theory
261
Deutschland
218
Germany
213
Beziehungsmarketing
102
Relationship marketing
102
Lieferantenmanagement
85
Supplier relationship management
85
Marketingmanagement
77
Marketing management
75
Consumer behaviour
70
Konsumentenverhalten
70
Marketing
66
Market research
43
Marktforschung
43
Estimation
39
Schätzung
39
Brand management
38
Markenführung
38
Erfolgsfaktor
37
Strategisches Management
34
Kundenmanagement
33
Markenpolitik
33
Success factor
32
Unternehmen
29
Wettbewerbsstrategie
27
Automotive industry
26
Electronic Commerce
26
Kfz-Industrie
26
Competitive strategy
25
Verbraucherverhalten
25
Einzelhandel
19
Kundenbindung
19
Kundenorientierung
19
Unternehmenskooperation
19
B-to-B-Marketing
18
Bank
18
Business-to-business marketing
18
Retail trade
18
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Undetermined
1
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Book / Working Paper
22
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Hochschulschrift
20
Thesis
20
Case study
3
Fallstudie
3
Bibliografie enthalten
2
Bibliography included
2
Aufsatzsammlung
1
Collection of articles of several authors
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Sammelwerk
1
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German
20
English
2
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Georg, Björn
2
Bauer, Hans H.
1
Boysen, Werner
1
Dees, Heiko
1
Grether, Mark
1
Haas, Florian
1
Heil, Bertold
1
Härting, Ralf-Christian
1
Häsel, Matthias
1
Kollmann, Tobias
1
Lang, Florian
1
Leach, Mark
1
Madlberger, Maria
1
Meeder, Uta
1
Michelson, Martin
1
Olderog, Torsten
1
Pinterits, Andreas
1
Rehbach, Stefan
1
Riekert, Wolf-Fritz
1
Salomann, Harald
1
Schmengler, Kati
1
Schwenkert, Ferdinand Emanuel
1
Steinmüller, Heinz
1
Unterschütz, Alexander
1
Warschun, Mirko
1
Wirtz, Bernd W.
1
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Published in...
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
105
Journal of business research : JBR
82
Industrial marketing management : the international journal for industrial and high-tech firms
77
International journal of electronic marketing and retailing : IJEMR
50
Electronic commerce research
49
International journal of electronic customer relationship management : IJECRM
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
International journal of internet marketing and advertising : IJIMA
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
European journal of operational research : EJOR
36
Journal of internet commerce
36
Journal of management information systems : JMIS
36
The journal of business & industrial marketing
36
International journal of e-business research : an official publication of the Information Resources Management Association
33
Electronic markets : the international journal on networked business
32
International journal of business information systems : IJBIS
32
International journal of production economics
32
International journal of electronic commerce : IJEC
30
Journal of electronic commerce research : JECR
30
Journal of retailing
30
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Information systems and e-business management : ISeB
25
International journal of electronic business
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Transportation research / E : an international journal
25
International journal of production research
22
International journal of hospitality management
21
Technological forecasting & social change : an international journal
21
International journal of retail & distribution management
20
International journal of technology marketing : IJTMkt
19
Journal of organizational computing and electronic commerce
19
Electronic commerce research and applications
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The service industries journal
18
International journal of networking and virtual organisations : IJNVO
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
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ECONIS (ZBW)
22
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1
Die Standardisierung des
Marketing
im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung
Dees, Heiko
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626914
Saved in:
2
Cross-channel cooperation : the bundling of online and offline business models
Kollmann, Tobias
;
Häsel, Matthias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212136
Saved in:
3
Absatzorientiertes Handeln von Unternehmensgründern im Internet : Implikationen einer kognitionswissenschaftlichen Fundierung
Schmengler, Kati
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389023
Saved in:
4
Interorganisationale Geschäftsprozesse in virtuellen Marktplätzen : Chancen und Grenzen für das B-to-B-Geschäft
Boysen, Werner
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001575141
Saved in:
5
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449552
Saved in:
6
Elektronischer Geschäftsverkehr aus der Sicht privater Haushalte
Härting, Ralf-Christian
-
2000
Persistent link: https://www.econbiz.de/10001461310
Saved in:
7
CPFR und elektronische Marktplätze : Neuausrichtung der kooperativen Beschaffung
Georg, Björn
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323172
Saved in:
8
CPFR und Elektronische Marktplätze : Neuausrichtung der kooperativen Beschaffung
Georg, Björn
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515317
Saved in:
9
Electronic Retailing : Marketinginstrumente und Marktforschung im Internet
Madlberger, Maria
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001939346
Saved in:
10
Wissensbasierte Verhandlungsautomatisierung auf elektronischen Echtzeit-Märkten
Lang, Florian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522513
Saved in:
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