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~isPartOf:"History of marketing thought ; Volume 1"
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History of marketing thought ; Volume 1
An Elgar reference collection
167
The international library of critical writings in economics
127
Economic approaches to law
29
Investment performance measurement : evaluating and presenting results
25
History of marketing thought ; Volume 2
24
H. Igor Ansoff ; Vol. 2
22
The theory of monetary aggregation
21
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The international library of critical writings in financial economics
17
Benefit-cost analysis ; Vol. 1
16
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
16
Handbook of new institutional economics
16
Innovation and complexity : the Marshallian legacy
16
Options : classic approaches to pricing and modelling
16
The impact of theory on representations of the consumer and the marketing organisation
16
Innovation and entrepreneurship
15
Learning by organizations
15
Critical concepts in the social sciences
14
Economists of the twentieth century
14
International library of environmental economics and policy
14
Family business
13
International political economy ; Vol. 2
13
The economic nature of the firm : a reader
13
The political economy of entrepreneurship ; Vol. 2
13
Accounting theory ; Vol. 2
12
An Elgar research collection
12
Corporate social responsibility
12
H. Igor Ansoff ; Vol. 1
12
Innovation and growth : the classical legacies
12
Learning by populations of organizations
12
Routledge revivals
12
Business ethics and strategy ; Vol. 1
11
Chris Argyris : critical evaluations in business and management
11
Corporate strategy
11
Exotic preferences : behavioral economics and human motivation
11
Intellectual legacies in modern economics
11
International management of research and development
11
Private wealth : advances in wealth management practices
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The role of marketing in early theories of economic development
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643702
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2
Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643703
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3
Some late nineteenth-century antecedents of marketing theory
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643709
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4
Marketing as production : the developments of a concept
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003643713
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5
Appraisal of contributions to marketing thought by late nineteenth century liberal economists
Coolsen, F. G.
-
2008
Persistent link: https://www.econbiz.de/10003643732
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6
The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
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7
The first decade of marketing literature
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003643741
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8
Influences on the development of marketing thought, 1900 - 1923
Bartels, Robert
-
2008
Persistent link: https://www.econbiz.de/10003643750
Saved in:
9
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003643762
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10
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643768
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