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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Storbacka, Kaj"
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Actor engagement
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Storbacka, Kaj
Di Benedetto, C. Anthony
9
O'Cass, Aron
9
Aarikka-Stenroos, Leena
7
Tsai, Kuen-hung
7
Clarke, Ann Højbjerg
6
Cooper, Robert G.
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Matthyssens, Paul
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Weerawardena, Jay
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Dayan, Mumin
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Kohtamäki, Marko
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Lehtimäki, Tuula
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Markovic, Stefan
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Parida, Vinit
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Bagherzadeh, Mehdi
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Corsaro, Daniela
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Freytag, Per V.
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Henneberg, Stephan
4
McColl-Kennedy, Janet R.
4
Möller, K. E. Kristian
4
Ritala, Paavo
4
Siahtiri, Vida
4
Wang, Cheng Lu
4
Wang, Yichuan
4
Wilden, Ralf
4
Araujo, Luis
3
Baraldi, Enrico
3
Blazevic, Vera
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Bouncken, Ricarda B.
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Brettel, Malte
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Brink, Tove
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Calantone, Roger J.
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Cantù, Chiara
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Eggert, Andreas
3
Endres, Herbert
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Eng, Teck Yong
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Feng, Taiwen
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Fisher, Gregory J.
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Industrial marketing management : the international journal for industrial and high-tech firms
Australasian marketing journal
1
British journal of management : BJM
1
Innovating in practice : perspectives and experiences
1
Journal of business research : JBR
1
Marketing theory
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Review of marketing research
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1
Actor engagement, value creation and market
innovation
Storbacka, Kaj
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 4-10
Persistent link: https://www.econbiz.de/10012064209
Saved in:
2
Learning with the market : facilitating market
innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
3
Adoption of digital sales force automation tools in supply chain : customers' acceptance of sales configurators
Mahlamäki, Tommi
;
Storbacka, Kaj
;
Pylkkönen, Samuli
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 162-173
Persistent link: https://www.econbiz.de/10012422206
Saved in:
4
Scripting markets : from value propositions to market propositions
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10008934045
Saved in:
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