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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"International marketing"
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International marketing
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Unternehmensnetzwerk
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
Brand management
106
Markenführung
106
Bundling strategy
102
Leistungsbündel
102
Consumer behaviour
100
Konsumentenverhalten
100
USA
99
United States
99
Innovation management
97
Innovationsmanagement
97
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88
Inter-firm cooperation
82
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80
Social Web
80
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80
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80
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78
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Hultman, Magnus
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Mohan, Mayoor
2
Samiee, Saeed
2
Spyropoulou, Stavroula
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Adeola, Ogechi
1
Agnihotri, Raj
1
Apostolidis, Chrysostomos
1
Argouslidis, Paraskevas C.
1
Arnold, Mark J.
1
Assadinia, Shahin
1
Attia, Ashraf M.
1
Aykol, Bilge
1
Babu, Mujahid Mohiuddin
1
Bae, Mueun
1
Bodkin, Charles D.
1
Boehe, Dirk Michael
1
Boso, Nathaniel
1
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1
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Bıçakcıoğlu-Peynirci, Nilay
1
Casidy, Riza
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Cesinger, Beate
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Cheng, Cheng-Feng
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1
Dey, Bidit Lal
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Di Benedetto, C. Anthony
1
Faroque, Anisur Rahman
1
Gabrielsson, Peter
1
Gnizy, Itzhak
1
Gregory, Gary D.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
40
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1
Sustainability starts from within : a critical analysis of internal
marketing
in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
2
Does B2B WOM usage matter to channel relationship performance? : the roles of organizational culture and psychic distance
Kikumori, Mai
;
Ishii, Ryuta
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 286-296
Persistent link: https://www.econbiz.de/10014433436
Saved in:
3
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
4
Strategic asset-seeking acquisitions and
marketing
capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
5
Managerial mindset effects on international
marketing
strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
6
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
;
Payne, …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014227524
Saved in:
7
Network exploration and exploitation capabilities and foreign market knowledge : the enabling and disenabling boundary conditions for international performance
Faroque, Anisur Rahman
;
Torkkeli, Lasse
;
Sultana, Hafiza
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 258-271
Persistent link: https://www.econbiz.de/10013197752
Saved in:
8
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
9
The role of sales representatives in cross-cultural business-to-business relationships
Gu, Flora Fang
;
Wang, Jeff Jianfeng
;
Wang, Danny T.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 227-238
Persistent link: https://www.econbiz.de/10012026183
Saved in:
10
Entrepreneurial
marketing
of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
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