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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenführung"
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Markenführung
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
398
Relationship marketing
398
Marketing management
243
Marketingmanagement
243
Business network
188
Unternehmensnetzwerk
188
Innovation
137
Lieferkette
136
Supply chain
136
Marketing
110
Firm performance
109
Unternehmenserfolg
107
Brand management
106
Bundling strategy
102
Leistungsbündel
102
Consumer behaviour
100
Konsumentenverhalten
100
USA
99
United States
99
Innovation management
97
Innovationsmanagement
97
Salespeople
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Verkaufspersonal
97
Selling
92
Verkauf
92
Value creation
89
Betriebliche Wertschöpfung
88
Inter-firm cooperation
82
Unternehmenskooperation
82
Confidence
80
Social Web
80
Social web
80
Vertrauen
80
Customer value
78
Kundenwert
78
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106
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
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Casidy, Riza
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Gabrielsson, Mika
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Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Weerawardena, Jay
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Yan, Ruiliang
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Abosag, Ibrahim
1
Adeola, Ogechi
1
Adomako, Samuel
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Alhidari, Abdullah Mohammed
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Amrouche, Nawel
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1
Andersen, Poul Houman
1
Andreini, Daniela
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Baek, Ingee
1
Balmer, John M. T.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
106
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1
Strategic use of social media in
marketing
and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
6
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
7
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
8
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
9
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
10
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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