//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Internet marketing
85
Online-Marketing
85
Consumer behaviour
65
Konsumentenverhalten
65
Social web
61
Online retailing
56
Online-Handel
56
Viral marketing
53
Virales Marketing
53
E-commerce
41
Electronic Commerce
41
Beziehungsmarketing
23
Relationship marketing
23
social media
21
Preismanagement
20
Pricing strategy
20
Lieferantenmanagement
19
Supplier relationship management
19
Theorie
19
Theory
19
Internet
18
Advertising effects
17
Werbewirkung
17
Search engine
15
Suchmaschine
15
Distribution channel
14
Vertriebsweg
14
Digital platform
13
Digitale Plattform
13
Experiment
12
USA
12
United States
12
electronic commerce
12
Mobile communications
11
Mobilkommunikation
11
Personalisierung
11
Personalization
11
Advertising
10
Auction theory
10
more ...
less ...
Online availability
All
Undetermined
44
Type of publication
All
Article
61
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Language
All
English
61
Author
All
Ghose, Anindya
4
Tan, Yong
4
Kumar, Subodha
3
Qiu, Liangfei
3
Zhang, Xiaoquan
3
Aggarwal, Rohit
2
Choi, Ben C. F.
2
Goh, Khim Yong
2
Hu, Yuheng
2
Janakiraman, Ramkumar
2
Jiang, Zhenhui
2
Kim, Sung S.
2
Lappas, Theodoros
2
Midha, Vishal
2
Nian, Tingting
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Rui, Huaxia
2
Sabnis, Gaurav
2
Sheng, Olivia R. Liu
2
Sullivan, Nicholas
2
Yin, Dezhi
2
Adamopoulos, Panagiotis
1
Adomavicius, Gediminas
1
Airoldi, Edoardo M.
1
Al Balawi, Ramah
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Arriaga, Manuel
1
Ba, Sulin
1
Bampo, Mauro
1
Benbasat, Izak
1
Bezawada, Ram
1
Bodoff, David
1
Borah, Abhishek
1
Brass, Daniel J.
1
Buxmann, Peter
1
Cao, Zike
1
Cavusoglu, Hasan
1
Cavusoglu, Huseyin
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of business research : JBR
306
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
International journal of hospitality management
60
The journal of brand management : an international journal
59
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Social media
marketing
, quality signaling, and the Goldilocks principle
Nian, Tingting
;
Sundararajan, Arun
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
5
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
6
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
7
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
8
Dealing with the social media polycontextuality of work
Vaast, Emmanuelle
;
Pinsonneault, Alain
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1428-1451
Persistent link: https://www.econbiz.de/10014321827
Saved in:
9
Algorithmic assortative matching on a digital social medium
López Vargas, Kristian
;
Runge, Julian
;
Zhang, Ruizhi
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1138-1156
Persistent link: https://www.econbiz.de/10014321698
Saved in:
10
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->