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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of cultural economics
67
International journal of arts management
31
The journal of media economics
15
Applied economics letters
13
Applied economics
10
Journal of Cultural Economics
10
Europäische Hochschulschriften / 5
9
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Economic inquiry : journal of the Western Economic Association International
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Arts and the market
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Journal of business research : JBR
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Journal of retailing and consumer services
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SpringerLink / Bücher
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NBER working paper series
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Arts marketing : an international journal ; AM
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Discussion papers / Department of Economics, University of Saarland
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Economia della Cultura
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International journal of industrial organization
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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ASA 2013 Annual Meeting Paper
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Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
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Diskussionsbeiträge des Instituts für Management
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Economic history working papers / LSE, Economic History Department
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Economics Papers from University Paris Dauphine
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Economics working paper
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Economics, management and financial markets
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Göttinger Wirtschaftsinformatik
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Journal of marketing management : MM
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Journal of revenue and pricing management
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
The effectiveness of post-release movie advertising
Rennhoff, Adam D.
;
Wilbur, Kenneth C.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10009154731
Saved in:
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