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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Social Web"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
306
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
Information systems research : ISR
61
International journal of hospitality management
60
The journal of brand management : an international journal
59
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
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1
Understanding which cues people use to identify influencer
marketing
on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
3
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
5
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
Teenagers' moral advertising literacy in an influencer
marketing
context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
10
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
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