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~isPartOf:"International journal of advertising : the review of marketing communications"
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Visualisierung
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Visualization
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Advertising
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Consumer behaviour
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Emotion
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Perception
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Wahrnehmung
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cause-related marketing
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electronic word of mouth
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execution style
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eye-tracking
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image
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interpretation
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metaphor
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metaphor processing
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narratives
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political advertising
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typology
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visual attention
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visual metaphor
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Badenes-Rocha, Alberto
1
Bigné Alcañiz, J. Enrique
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Gotlieb, Melissa R.
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Krause-McCord, Amber
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McLaughlin, Bryan
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Peterson, Matthew O.
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Ruiz Mafe, Carla
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
13
International journal of production research
12
Journal of business research : JBR
12
Management decision
10
Qualitative research in organizations and management : an international journal
10
HMD : Praxis der Wirtschaftsinformatik
9
Psychology & marketing
9
Journal of retailing and consumer services
7
ERIM report series research in management
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Qualitative market research : an international journal
6
Tourism management : research, policies, practice
6
International journal of project management : the journal of The International Project Management Association
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of knowledge management
5
Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
5
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Journal of marketing analytics : JMA
4
Journal of retailing
4
Measuring business excellence : the journal of organizational performance management
4
Operational research : an international journal
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
4
Proceedings of I-KNOW '10 : 10th International Conference on Knowledge Management and Knowledge Technologies ; Graz, Austria, September 1 - 3, 2010
4
Working paper / Department of Econometrics and Business Statistics, Monash University
4
Academy of Management journal : AMJ
3
Arbeitsberichte des Instituts für Informatik, Friedrich-Alexander-Universität Erlangen Nürnberg
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Corporate communications : an international journal
3
Diskussionspapier
3
Electronic commerce research
3
Faculty & research / Insead : working paper series
3
Foundations and trends in marketing : FTMKT
3
IEEE transactions on engineering management : EM
3
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
3
International journal of accounting information systems
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
2
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
3
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
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