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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Social Web"
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Social Web
Consumer behaviour
98
Konsumentenverhalten
98
Internet marketing
84
Online-Marketing
84
Beziehungsmarketing
56
Online retailing
56
Online-Handel
56
Relationship marketing
56
E-commerce
50
Electronic Commerce
50
Social web
50
Einzelhandel
29
Retail trade
29
Customer satisfaction
27
Kundenzufriedenheit
27
Viral marketing
26
Virales Marketing
26
Brand management
25
Markenführung
25
Confidence
23
Vertrauen
23
Website
19
Dienstleistungsqualität
18
Service quality
18
USA
17
Brand image
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Markenimage
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social media
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India
14
Indien
14
Advertising effects
13
Werbewirkung
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e-commerce
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trust
12
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11
Marketing management
11
Marketingmanagement
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Al-Adwan, Ahmad Samed
2
Donthu, Naveen
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Abou-Elgheit, Emad
1
Ahmed, Aun
1
Al-Essa, Maha
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Alhakimi, Wail
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Carrete-Lucero, Lorena de la Paz
1
Casaló, Luis V.
1
Castillo, Gricel
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Chapa, Sindy
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Chauhan, Sandeep
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
306
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
Information systems research : ISR
61
International journal of hospitality management
60
The journal of brand management : an international journal
59
Journal of internet commerce
52
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
50
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1
Finding the optimal social media
marketing
mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
4
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
5
Impact of social media
marketing
on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
7
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
8
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
9
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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