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~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
317
Konsumentenverhalten
317
Beziehungsmarketing
280
Relationship marketing
280
Hotel industry
225
Hotellerie
225
Customer satisfaction
192
Kundenzufriedenheit
192
Dienstleistungsqualität
180
Service quality
180
Gastronomie
139
Restaurant industry
139
Brand management
103
Viral marketing
99
Virales Marketing
99
Internet marketing
86
Online-Marketing
86
Customer service
70
Kundenservice
70
Brand image
69
Markenimage
69
Emotion
64
Social Web
60
Social web
60
USA
53
United States
53
Hospitality industry
41
Online retailing
41
Online-Handel
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Gastgewerbe
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Arbeitsverhalten
35
Work behaviour
35
Beschwerdemanagement
34
Complaint management
34
Confidence
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Tourism employees
34
Tourismusberufe
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King, Ceridwyn
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Han, Heesup
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3
Jang, Soocheong
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Kang, Juhee
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Wang, Yao-Chin
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Foroudi, Pantea
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Li, Yong-Quan
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Loureiro, Sandra Maria Correia
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Lu, Lu
2
Magnini, Vincent P.
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Paul, Justin
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Reynolds, Dennis
2
Ruan, Wen-Qi
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Seo, Soobin
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Shamim, Amjad
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Singal, Manisha
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So, Kevin Kam Fung
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Song, Hak-jun
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Tang, Liang
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International journal of hospitality management
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
103
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Date (oldest first)
1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
3
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing
;
Ma, Forest
;
DiPietro, Robin B.
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
Saved in:
6
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
7
Analyzing the influence of firm-wide integrated
marketing
communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
8
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
9
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
10
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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