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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Theory
103
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102
Consumer behaviour
66
Innovation
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23
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Lilien, Gary L.
3
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2
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2
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2
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2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
343
Journal of retailing and consumer services
290
NBER working paper series
174
Management science : journal of the Institute for Operations Research and the Management Sciences
155
NBER Working Paper
143
Working paper / National Bureau of Economic Research, Inc.
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
International journal of hospitality management
123
Journal of marketing research : JMR
113
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Psychology & marketing
102
Discussion paper / Centre for Economic Policy Research
100
Journal of economic psychology : research in economic psychology and behavioral economics
96
Journal of economic behavior & organization : JEBO
90
European journal of operational research : EJOR
88
Economics letters
87
International journal of industrial organization
86
International journal of consumer studies
85
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Tourism management : research, policies, practice
74
CESifo working papers
71
Marketing letters : a journal of research in marketing
70
Discussion papers / CEPR
69
Technological forecasting & social change : an international journal
65
Discussion paper
63
Discussion paper / Tinbergen Institute
63
Marketing theory
63
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
60
Europäische Hochschulschriften / 5
60
Journal of marketing management : MM
60
Journal of retailing
60
Asia Pacific journal of marketing and logistics
57
SpringerLink / Bücher
57
Research in consumer behavior
56
Gabler Edition Wissenschaft
55
Journal of travel and tourism marketing
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of business ethics : JOBE
54
The American economic review
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ECONIS (ZBW)
66
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin
;
John, Deborah Roedder
;
Griskevicious, Vladas
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
Saved in:
4
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
5
Engagement behavior and financial well-being : the effect of message framing in online pension communication
Eberhardt, Wiebke
;
Brüggen, Elisabeth
;
Post, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 448-471
Persistent link: https://www.econbiz.de/10012591055
Saved in:
6
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
7
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
8
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
9
The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.
;
Hada, Mahima
;
Raju, Jagmohan Singh
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
Saved in:
10
Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
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