Singley, Rodger; Wachenheim, Cheryl J. - In: Journal of Agribusiness 17 (1999) 1
In recent years, the U.S. beef industry has lost a significant portion of its historically dominant market share, due … both to changes in consumer preferences and to an increase in the price of beef relative to pork and poultry. Changes … within the beef industry to improve its competitive position have been slow and relatively unsuccessful. Challenges faced by …