Choi, Hun; Kim, Youngchan; Kim, Jinwoo - In: Journal of Business Research 64 (2011) 11, pp. 1212-1217
Although research interest in post adoption behavior of ICT (Information and Communication Technology) users increases … from year to year, few studies examine how motivational factors and service type influence post adoption behavior. This … study investigates the antecedents of post adoption behavior in the Mobile Data Services (MDS) domain. The study conducted a …