Ong, Ardvin Kester S.; Cleofas, Maria Arielle; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-23
purchase, which indicated that innovation dynamics are the keys for the buying behavior. The SEM construct can be applied to …. Finally, advertisements, promotions, sales, and health safety should be considered as innovation dynamics during the COVID-19 …