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~isPartOf:"Journal of business research : JBR"
~person:"Liang, Xiaoning"
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Liang, Xiaoning
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
2
Examining the link between marketing controls and firm performance : the mediating effect of market-focused learning capability
Liang, Xiaoning
;
Frösén, Johanna
- In:
Journal of business research : JBR
109
(
2020
),
pp. 545-556
Persistent link: https://www.econbiz.de/10012238123
Saved in:
3
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
4
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
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