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~isPartOf:"Journal of business research : JBR"
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Consumer behaviour
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Marshall, Roger
Huarng, Kun-Huang
21
Sharma, Piyush
13
Parida, Vinit
11
Pereira, Vijay
11
Wincent, Joakim
10
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Journal of business research : JBR
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Advances in business marketing and purchasing
1
Australasian marketing journal
1
Emerald insight
1
Field guide to case study research in business-to-business marketing and purchasing
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International journal of business and economics
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Journal of retailing
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Journal of service management
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun
;
Kim, Jae-eun
;
Marshall, Roger
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
Saved in:
2
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries
Kim, Changsu
;
Kim, Jungkeun
;
Marshall, Roger
;
Afzali, Hajir
- In:
Journal of business research : JBR
91
(
2018
),
pp. 40-47
Persistent link: https://www.econbiz.de/10011902808
Saved in:
3
Extending prospect
theory
cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger
;
Huan, Tzung-cheng
;
Xu, Yingzi
;
Nam, Inwoo
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
Saved in:
4
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
Abdul-Ghani, Eathar
;
Hyde, Kenneth F.
;
Marshall, Roger
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1060-1066
Persistent link: https://www.econbiz.de/10009270589
Saved in:
5
Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
6
Social legitimacy versus distinctiveness : mapping the place of consumers in the mental representations of managers in an institutionalized environment
Chaney, Damien
;
Marshall, Roger
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1550-1558
Persistent link: https://www.econbiz.de/10009757030
Saved in:
7
General
theory
of cultures' consequences on international tourism behavior
Woodside, Arch G.
;
Hsu, Shih-yun
;
Marshall, Roger
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 785-799
Persistent link: https://www.econbiz.de/10009229010
Saved in:
8
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
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