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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
Innovation
826
Innovation management
541
Innovationsmanagement
540
New product development
189
Produktentwicklung
189
Consumer behaviour
151
Konsumentenverhalten
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Foroudi, Pantea
3
Gupta, Suraksha
3
Veloutsou, Cleopatra
3
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2
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2
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2
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1
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1
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1
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1
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1
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Journal of business research : JBR
The journal of brand management : an international journal
36
The journal of product & brand management
21
Journal of the Academy of Marketing Science
13
Journal of marketing management : MM
12
Journal of retailing and consumer services
11
SpringerLink / Bücher
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Marketing intelligence & planning
10
Springer Proceedings in Business and Economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of contemporary hospitality management
7
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of strategic marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Technological forecasting & social change : an international journal
6
The journal of services marketing
6
The service industries journal
6
Business horizons
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
Marketing theory
5
Springer eBook Collection
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
California management review
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of innovation management
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER Working Paper
4
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
The virtuous circle between green product
innovation
and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
2
The effect of sustainable product
innovation
on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
3
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
4
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
5
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
6
Understanding the interplay between brand and
innovation
orientation : evidence from emerging multinationals
Andonova, Veneta
;
Losada-Otálora, Mauricio
- In:
Journal of business research : JBR
119
(
2020
),
pp. 540-552
Persistent link: https://www.econbiz.de/10012417042
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
9
Transitional space and new forms of value co-creation in online brand communities
Skandalis, Alexandros
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490637
Saved in:
10
Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco
;
Florack, Arnd
;
Gattringer, Rafael
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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