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~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
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Social Web
Consumer behaviour
980
Konsumentenverhalten
980
Relationship marketing
626
Beziehungsmarketing
624
Brand management
583
Markenführung
583
Brand image
387
Markenimage
387
Marketing management
319
Marketingmanagement
319
Internet marketing
312
Online-Marketing
312
Social web
306
Lieferantenmanagement
258
Supplier relationship management
258
Brand
249
Markenartikel
242
Customer satisfaction
194
Kundenzufriedenheit
194
Viral marketing
172
Virales Marketing
172
Marketing
161
Dienstleistungsqualität
140
Service quality
140
Innovation
139
Firm performance
126
Unternehmenserfolg
126
Advertising effects
123
Werbewirkung
123
Online retailing
117
Online-Handel
117
Customer integration
106
Kundenintegration
105
International marketing
104
Internationales Marketing
102
Einzelhandel
98
Retail trade
97
Social media
97
USA
97
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Filieri, Raffaele
9
Ko, Eunju
5
Veloutsou, Cleopatra
5
Harrigan, Paul
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Dwivedi, Yogesh Kumar
3
Flavián Blanco, Carlos
3
Hajli, Nick
3
Kim, Hye-yŏng
3
Kim, Juran
3
Krishen, Anjala S.
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Seo, Yuri
3
Yoon, Sukki
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Brodie, Roderick J.
2
Cartwright, Severina
2
Casaló, Luis V.
2
Chen, Jie
2
Chen, Qimei
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Elayan, Suzanne
2
Fink, Matthias
2
Floh, Arne
2
Foltean, Florin Sabin
2
Foroudi, Pantea
2
Gartner, Johannes
2
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Journal of business research : JBR
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
Information systems research : ISR
61
International journal of hospitality management
60
The journal of brand management : an international journal
59
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
306
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306
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1
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
2
Omni-channel
marketing
strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
4
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Marketing
in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
7
An integrated social network
marketing
metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
8
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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