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~type_genre:"Collection of articles of several authors"
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Special section: Recent advances in globalization, culture and
marketing
strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
2
Special section: New developments in global consumer behavior and
marketing
strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
3
Special section: Strategic thinking in
marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
4
Special section: Cognitive mapping of strategy in
marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
5
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
6
Special issue: Fashion
marketing
and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
7
Special section: Global design,
marketing
and branding
Melewar, T. C.
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2336
Persistent link: https://www.econbiz.de/10010402011
Saved in:
8
Special section:
Marketing
hospitality and tourism products worldwide
Martin, Drew
(
contributor
)
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1819-1886
Persistent link: https://www.econbiz.de/10011384243
Saved in:
9
Special issue: Globalization, culture, and
marketing
strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
10
Special section: Exploring globalization and
marketing
performance at the 2012 Global
Marketing
Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
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